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Service Advisor Training - Advanced Level 2

This is a 2 Day course at a location TBD in the GTHA.
Materials and lunch are included
This training is for graduates of the Level 1 training and who are moving into management of the facility.

Cost of Training: $1,295 / Student

Level 2 training is designed to help participants who have completed Level 1 training build upon their foundational knowledge and skills. This training will cover more advanced techniques for improving client retention, understanding key performance indicators, and selling automotive repair services.process, this training will provide attendees with a comprehensive understanding of their responsibilities and how to perform their job effectively. Through practical exercises, including role-playing and handling client objections, attendees will have the opportunity to apply what they've learned and sharpen their skills. Whether you're new to the role or looking to improve your performance, this training will help you become a better and more confident service advisor, and ultimately contribute to the success of your shop.

Specific Training Topics include:

 Advanced Client Retention, participants will learn strategies for building strong relationships with clients and retaining their business over the long term. They’ll learn how to develop personalized service plans, use customer feedback to improve service, and build customer loyalty through exceptional service.

Business Key Performance Indicators – Participants will dive deeper into the financial analysis and benchmarking needed to make informed business decisions. Participants will learn how to understand and leverage key performance indicators to drive business success.

Advanced Selling Techniques – Participants will learn advanced techniques for selling automotive repair services, including how to handle objections, close sales, and build long-term relationships with clients.

Customer Experience – will cover how to create a world-class customer experience in the shop by building a strong company culture, empowering employees, and exceeding customer expectations at every touchpoint.

Working with Employees – will teach participants how to effectively communicate with and manage employees, including how to build trust, provide feedback, and foster a positive work environment.

Dealing with Difficult Customers – will teach participants how to handle challenging situations with customers, including how to defuse tense situations, resolve conflicts, and build positive relationships even when dealing with difficult customers.


Throughout the training, participants will engage in lectures, case studies, and hands-on exercises. By the end of the training, they will have gained advanced skills and knowledge to take their performance to the next level and succeed in the competitive automotive repair industry.

Meet your coach

Alan Beech has worked in the automotive industry for over 45 years and has been a successful shop owner for 22 years. He is an industry expert, experienced entrepreneur, and is currently the proud owner of Beech Consulting.

Since starting Beech Consulting, he has trained OE dealerships, countless large corporate groups, and hundreds of independent shops. He has also facilitated countless performance groups for independent shop owners.

It has been Alan’s primary focus and passion for the past decade, and he’s dedicated to helping shop owners and their staff achieve the success that they have only dreamed of.

Alan’s advice for coaching: take yourself on! Capitalize on opportunities to engage in learning that will invigorate your business and enhance the quality of your life.