Level II Automotive Service Advisor Training in Winnipeg, MB
Next Course Date: June 25th & 26th 2024
Location: Fix Training Center in Milton
Welcome to Beech Consulting, your trusted destination for high-level automotive service advisor training in Winnipeg, MB. We specialize in providing programs designed to equip service advisors with the skills and knowledge needed to excel in their roles. If you’re seeking to enhance your performance, our training courses are tailored to meet your needs and contribute to the success of your shop.
Understanding the Role of Service Advisors
Automotive service advisors play a crucial role as the bridge between vehicle owners and repair shops. They must adeptly navigate technical knowledge, communication skills, and service management expertise to ensure smooth and satisfactory service experiences.
Listening and Understanding: Service advisors are often the initial point of contact for customers with vehicle issues. They must actively listen and ask relevant questions to accurately grasp the nature of the problem, whether it’s a strange noise, warning light, or performance issue.
Simplifying Technical Terms: While technicians may speak in technical terms, service advisors must translate these into layman’s terms for customers to understand. This requires a deep understanding of automotive systems and the ability to communicate complex concepts clearly.
Providing Informed Recommendations: Drawing from their assessment of the vehicle, service advisors offer informed recommendations for repairs or maintenance. They weigh factors like safety, reliability, and cost-effectiveness to help customers make well-informed decisions.
Efficient Coordination: Behind the scenes, service advisors coordinate repair operations to ensure efficiency and timeliness. From scheduling appointments to managing work orders, they must multitask while prioritizing customer satisfaction.
Delivering Outstanding Service: Service advisors go beyond facilitating repairs to create a welcoming atmosphere in the service department. Whether providing updates, offering amenities, or addressing concerns with empathy, they shape the overall service experience.
In summary, automotive service advisors are essential for ensuring customer satisfaction in the repair industry. Their skills in understanding customer needs, effective communication, and service management directly impact a repair shop’s reputation and success. At Beech Consulting, our training program prepares aspiring advisors to excel in this critical role, driving excellence in vehicle repair and customer service.
Comprehensive Training for Success
Level 2 training is the next step for participants who have completed Level 1 training, aiming to build upon their foundational knowledge and skills. This advanced training covers a range of topics essential for service advisors. This includes techniques for improving client retention, understanding key performance indicators (KPIs), and effectively selling automotive repair services. Through practical exercises such as role-playing and handling client objections, attendees will have the opportunity to apply what they’ve learned and refine their skills.
Specific Training Topics in Level 2 include:
Advanced Client Retention: Participants will learn strategies for building strong relationships with clients and retaining their business over the long term. They’ll gain insights into developing personalized service plans, utilizing customer feedback to enhance service quality, and fostering customer loyalty through exceptional service.
Business Key Performance Indicators (KPIs): Dive deeper into financial analysis and benchmarking techniques necessary for making informed business decisions. Participants will learn how to interpret and leverage KPIs to drive business success and profitability.
Advanced Selling Techniques: Learn advanced sales techniques tailored to the automotive repair industry, including handling objections, closing sales, and building lasting relationships with clients.
Customer Experience: Discover how to create a world-class customer experience within your shop by cultivating a strong company culture, empowering employees, and exceeding customer expectations at every interaction.
Working with Employees: You will gain valuable skills in effective communication and employee management, including building trust, providing feedback, and fostering a positive work environment.
Dealing with Difficult Customers: Learn strategies for managing challenging customer situations, including defusing tense encounters, resolving conflicts, and building positive relationships even in difficult circumstances.
Throughout the training, participants will engage in lectures, case studies, and hands-on exercises to reinforce their learning. By the conclusion of the program, they will have acquired advanced skills and knowledge to elevate their performance and succeed in the competitive automotive repair industry.
About Your Coach, Alan Beech:
Alan Beech boasts over 45 years of experience in the automotive industry, including 22 years as a successful shop owner. As the founder of Beech Consulting, Alan is dedicated to helping shop owners and their staff achieve their goals through expert training and guidance. With a focus on invigorating businesses and enhancing quality of life, Alan’s coaching philosophy encourages continuous learning and growth.
Are you ready to take your automotive service advisor skills to the next level? Join Beech Consulting in Winnipeg, MB today and unlock your potential for success. Contact us to learn more about our training programs and start your journey toward excellence in the automotive repair industry.
Our Customer Reviews
I just completed my Level 1 with Alan, and I was thoroughly impressed. His exceptional attention to detail, combined with his ability to keep the entire group engaged from start to finish, made the experience both enjoyable and highly informative. Alan’s teaching style strikes the perfect balance between professionalism and approachability, which really set this training apart!
Riley-lyons43 k Aug 8, 2025
Very informative, helping change a mindset in service shop when coming from the dealership mindset
Wildcast Podcast Aug 8, 2025
Great experience and a phenomenal course. Definitely recommend!
Mycah Chattley Aug 8, 2025
We recently completed the Level 1 Service Advisor Training with Alan, and I couldn’t be more impressed. The training was practical, relevant, and full of real-world strategies that we could implement immediately. Alan has a deep understanding of the challenges service advisors face and delivers the content in a clear, engaging way. He didn’t just talk theory—he broke down the sales process, customer communication, objection handling, and quoting strategies in a way that made sense for our shop. His focus on building trust with customers and maximizing every opportunity at the front counter has already started making a difference in how our advisors approach their roles. What really stood out was how invested he was in our success. Alan took the time to answer questions, adapt the training to our team’s experience level, and gave us actionable takeaways we’ve started using right away. Highly recommend this course for anyone looking to strengthen their front-end team and increase shop performance from the first point of contact.
Edmonton Chassis Jun 6, 2025
(Translated by Google) Very nice content and dynamic exercises and comprehensive content. A must-do for all technical advisors. (Original) Très beau contenu et des exercices dynamiques et un contenu complet. À faire pour tous les conseiller technique
Mario Comtois Jun 6, 2025
Crème of the crop! You will guarantee your business will grow working with Alan and the team. Technical expertise is relatively easy to get, but this is that combined with the humans, service and sales side - you won’t find it anywhere else.
Troy Treleaven Jun 6, 2025
excellent information and guidance can always learn more to better business. thanks Allan
Jay Perkins Apr 4, 2025
Advisor Training - Alan and Alyssa provide excellent customer service education that is relevant to anyone in the automotive repair sector. The class has an upbeat, hands-on approach that provides good techniques, templates and take home information that will help excel your customer service. Highly recommended.
Lori Wainwright Apr 4, 2025
Information was great and course was very engaging.Learned some new skills that I look forward to bringing back to the shop and using daily. Thank you
Nicole Wallischek Apr 4, 2025
Alan is an amazing coach. Really cares about your success in business or even in your personal life. The customer experience workshop is great for team building and improving the overall customer service experience at your business. Highly recommend
Ben Tamming Feb 2, 2025
Had the privilege of attending the Customer Service Experience class with my team. Allan and Alysa deliver this impactful training with such enthusiasm and passion. Personally I found the experience revolutionary in how we can approach our clients needs and beyond. I highly recommend this class to everyone and their team.
Kevin Graves Feb 2, 2025
If you want to take your shop to the next level then this is the right place for you. I wish I had this 10 years ago thank you to the beech team.
tyler Smith-santana Feb 2, 2025
Excellent CX training, so much information packed into 2 days! We've definitely gone back to the shop with new tools to better care for our Clients. Thanks Beech Consulting team! Highly recommend.
Ceilidh Comstock Feb 2, 2025
Our automotive repair shop did CX Training with Beech Consulting. Alan and Alysa did a fantastic job of leading the course and keeping everyone involved. Our team is confident that what we learned will have a positive impact on our Automotive Repairs shop customer experience.
James Elzinga Feb 2, 2025
Our team spent the weekend with Alan and Alysa at customer experience training. Excellent trainers with great content. We will be taking our customer experience to the next level!
Jeff Hutten Feb 2, 2025
CX training was awesome! So informative and engaging. Made it easy to become empowered. Excited to take my learnings back to the rest of the team.
Jessica Milton Feb 2, 2025
Thank you for the dedicated and engaging CX training that will give our shop tools to move forward!
shawn Stewart Feb 2, 2025
Excellent Cx training for our entire shop. Engaging for our entire team at True-Centre Auto Service in North Bay
Neil Cosman Feb 2, 2025
CX training
Caleb Kierstead Feb 2, 2025
Alan's courses are outstanding! As someone who struggles with sitting through long classes, I truly appreciated how engaging, interactive, and enjoyable the training was. The management and communication skills I gained have been incredibly practical and easy to apply in both professional and everyday situations. I highly recommend this course to anyone looking for valuable, real-world skills.
Will Fitzpatrick Feb 2, 2025
My team and I recently had the opportunity to participate in a training program offered by Beech Consulting, specifically designed for the automotive industry. It was one of the most enjoyable and engaging training experiences I’ve ever had. The process and materials were executed flawlessly, and our entire team found the sessions both insightful and enjoyable. You couldn’t ask for a better training experience. I’ve never left any program feeling as refreshed and excited to implement the new skills and knowledge we gained. We can’t wait to take any future courses they offer!
Done Right AutoCare Feb 2, 2025
Alan is very passionate about helping owners achieve their goals and succeed. I would highly recommend both his Service Advisor Level 1&2 to any owner new or even if they have been in business for sometime. Very knowledgeable group of people striving to better businesses for others!
Becky Graves Feb 2, 2025
Alan is simply one of the best when it comes to Automotive business coaching and mentor-ship! We have been involved with Alan for 8 years now and we have seen tremendous growth during this time and the resources provided and the insights that we have received have undoubtedly helped to grow our business! We are very thankful for his coaching as well as the performance group shop owners that we continue to work with via his leadership!
Robert Hutten Jul 7, 2024
⭐⭐⭐⭐⭐ I’ve been a client of Beech Consulting for 10 years, and I can confidently say that my business success is largely due to Alan's guidance. His emphasis on openness and exceptional customer service truly sets him apart. Alan's philosophy of ensuring that everyone wins has fostered a collaborative atmosphere that has benefited my business immensely. Beyond the professional relationship, Alan has become a close friend. His support has not only helped my business grow but has also contributed significantly to my personal development. I can't recommend Beech Consulting enough for anyone looking to elevate their business while fostering meaningful relationships. Thank you, Alan!
downtownauto11 Sep 9, 2024
Wow what can I say… Alan has been a mentor to me and my business for 10 years now with regular monthly coaching sessions setting goals and reaching them regularly has been a game changer for my bottom line. When we were introduced I was working very hard and long hours with out the results at the end of the year. Together we started a journey with training, Industry leading insight, a sold process was developed and targets were set for success I have steadily climbed to the top 10% percent of my industry in Sales , Profits and Customer Service Thank you Alan Jamie Barker
Jamie Barker Aug 8, 2024
We have been working with Alan for more than two years now, and we are so thankful for the positive support and results we have experience. I recommend Alan to any shop owner looking for a coach to help grow their business.
Ron Brouwer May 5, 2024
Thank you for the great training and the idea of taking a look at the industry from different points of view
Adam Urwin Apr 4, 2024
Very detailed, very friendly, very informative, would recommend to anytime looking to get into the industry
Christian fortino Apr 4, 2024
Very professional and pleasant
Jay Summers Apr 4, 2024
Been in a program with Alan for about 6 months now and as a shop owner, it's perhaps one of the best business decisions I made. His prior experience as a shop owner coupled with his easy accesibility make Alan great to work with
Armen J Apr 4, 2024
Highly highly recommend Alan as a coach and trainer. We joined a business group early on in our business shop ownership journey and he was instrumental in the success of our shop. He is a coach who leads with heart and integrity in all of his recommendations and it is very clear how much he truly cares for all of his clients. His service advisor training course is great for junior and senior advisors. If you are either just starting out, running a shop that is struggling for growth, or own a seasoned shop and looking to reach the next tier of growth Alan is the coach for you. Thank you for the great years of service Alan, look forward to many more!
Andrew Ackers Apr 4, 2024
Having sent my service advisors to the Beech Training, they have a better understanding of business operations. Customer satisfaction and communications have improved. Understanding how to manage the work dlow and shop will greaty benifit any operation. Thanks again .
Brock Hossack Apr 4, 2024
We have been working with Alan for a few years now and it has been great. You really dont know what you dont know until you get the support of someone as knowledgeable as Alan in how to run your buisness and not let your buisness run you. Id highly recommend alan to anyone that wants to grow their buisness and get support along the way.
dilraj sekhon Apr 4, 2024