Level I Service Advisor Course
Next Course Date: June 4th & 5th 2024
Location: TownePlace Suites – 1195 Upper James St Hamilton, Ontario
Welcome to Beech Consulting, your premier destination for comprehensive automotive training and service advisor coaching. As experts in the field, we understand the critical role that service advisors play in the automotive industry. That’s why we’re dedicated to providing top-tier training programs designed to enhance your skills, boost customer satisfaction, and maximize the performance of your shop.
As a leading service advisor coach, Beech Consulting offers a range of tailored training courses to meet the needs of both new and seasoned front-counter advisors. This two-day Level 1 training course is specifically designed to equip service advisors with the knowledge and skills needed to excel in their roles. Covering a wide array of topics, from industry trends to customer service strategies, tire knowledge, vehicle inspections, and maintenance consultation processes, this course provides attendees with a comprehensive understanding of their responsibilities and how to perform their jobs effectively.
Through hands-on exercises, including role-playing and handling client objections, participants have the opportunity to apply what they’ve learned and sharpen their skills in a supportive environment. Whether you’re just starting out or looking to enhance your performance, our Level 1 training will help you become a better, more confident service advisor, ultimately contributing to the success of your shop.
Specific Training Topics in our Level I Course include:
Introduction to the Automotive Industry
This is an introduction to the dynamic landscape of the automotive industry. We’ll explore the revolutionary impact of electric vehicles (EVs) and the changes impacting legacy OEM auto manufacturers. Gain insights into emerging trends, technological advancements, and the evolving consumer preferences driving industry innovation.
Moral Responsibility of Service Advisors
Understand that service advisors have a moral duty to their customers when it comes to auto repair and maintenance. This includes recommending the right services, understanding how much customers can spend, and how this impacts their loyalty. Additionally, it’s important to know the cost savings of maintaining a vehicle rather than replacing it.
Tire Knowledge
Master the intricacies of tire maintenance and sales, from winter tire usage in Canada to when to replace tires and a 5-step process for selling tires. Equip yourself with comprehensive tire knowledge essential for ensuring optimal vehicle performance, safety, and customer satisfaction.
Courtesy 360 Vehicle Inspection
Understand why the courtesy 360-degree inspection is difficult to implement in a shop and learn what a great inspection looks like. Discover the digital vehicle inspection and how to make it memorable. Practice strategies for maximizing repair orders and transforming routine inspections into opportunities for proactive maintenance and customer engagement.
Front Counter Service Process
Learn about the service process at the front counter; you’ll cover seamless client interaction, efficient technician coordination, and impeccable vehicle delivery. Learn to guide every stage of the service process with finesse. Start by welcoming clients warmly and professionally, setting a positive tone for their experience. Then, ensure that vehicle handovers are not only punctual but also thorough, going above and beyond to exceed expectations.
Repair Diagnostics Charging
Discover the details of repair diagnostics charging, including level 1, level 2, and level 3. Gain a deep understanding of how diagnostic pricing works to make sure you’re making enough money while making customers feel good about the service they’re getting.
Vehicle Maintenance
Learn about vehicle maintenance and how to convince customers to invest in it. This includes knowing about both factory maintenance schedules and the maintenance schedules your shop offers. Understand the cost savings for customers who invest in maintenance and the importance of alignment services.
Personality Types and Communication
Learn about different personality types and their implications for effective service advising. Learn to tailor service approaches to diverse personalities and use the power of empathetic communication and rapport-building techniques to create lasting connections with customers.
Consultation Process for Auto Repairs
Understand the consultation process, from building rapport and understanding customer needs to articulating the benefits of recommended auto repairs and adeptly handling objections. Develop the confidence and expertise to guide customers through the decision-making process with clarity, empathy, and persuasive communication.
Role-Playing Exercises
Engage in immersive role-playing exercises designed to simulate real-world service scenarios and sharpen your consultation processes and objection-handling skills. Benefit from practical, hands-on learning experiences that empower you to apply theoretical knowledge in dynamic, interactive settings, fostering confidence and competence in your service advising capabilities.
Our Level 1 training course equips service advisors with the tools they need to understand the evolving automotive landscape, serve customers effectively, increase sales, and enhance overall shop performance.
About Your Coach, Alan Beech:
With over 45 years of experience in the automotive industry, Alan Beech is a seasoned expert and successful shop owner. As the proud owner of Beech Consulting, Alan has trained OE dealerships, corporate groups, and independent shops, helping them achieve unprecedented success.
Alan’s passion for coaching shines through in his dedication to helping shop owners and their staff realize their full potential. His advice for coaching? Take yourself on! Engage in learning opportunities that invigorate your business and enhance your quality of life.
Are you ready to elevate your service advising skills and take your shop to new heights? Join Beech Consulting today and unlock your full potential. For more information, contact us by phone or Schedule an appointment.