Level I Service Advisor Course in Halifax, NS

service advisor training

Next Course Date: June 4th & 5th 2024

Location: TownePlace Suites – 1195 Upper James St Hamilton, Ontario

Welcome to Beech Consulting, your premier destination for comprehensive automotive training and service advisor coaching in Halifax, NS. As experts in the field, we understand the critical role that service advisors play in the automotive industry. That’s why we’re dedicated to providing top-tier training programs designed to enhance your skills, boost customer satisfaction, and maximize the performance of your shop.

As a leading service advisor coach in Halifax, NS, Beech Consulting offers a range of tailored training courses to meet the needs of both new and seasoned front-counter advisors. This two-day Level 1 training course is specifically designed to equip service advisors with the knowledge and skills needed to excel in their roles. Covering a wide array of topics, from industry trends to customer service strategies, tire knowledge, vehicle inspections, and maintenance consultation processes, this course provides attendees with a comprehensive understanding of their responsibilities and how to perform their jobs effectively.

Through hands-on exercises, including role-playing and handling client objections, participants have the opportunity to apply what they’ve learned and sharpen their skills in a supportive environment. Whether you’re just starting out or looking to enhance your performance, our Level 1 training will help you become a better, more confident service advisor, ultimately contributing to the success of your shop.

Specific Training Topics in our Level I Course include:

Introduction to the Automotive Industry

This is an introduction to the dynamic landscape of the automotive industry. We’ll explore the revolutionary impact of electric vehicles (EVs) and the changes impacting legacy OEM auto manufacturers. Gain insights into emerging trends, technological advancements, and the evolving consumer preferences driving industry innovation.

Moral Responsibility of Service Advisors

Understand that service advisors have a moral duty to their customers when it comes to auto repair and maintenance. This includes recommending the right services, understanding how much customers can spend, and how this impacts their loyalty. Additionally, it’s important to know the cost savings of maintaining a vehicle rather than replacing it.

Tire Knowledge

Master the intricacies of tire maintenance and sales, from winter tire usage in Canada to when to replace tires and a 5-step process for selling tires. Equip yourself with comprehensive tire knowledge essential for ensuring optimal vehicle performance, safety, and customer satisfaction.

Courtesy 360 Vehicle Inspection

Understand why the courtesy 360-degree inspection is difficult to implement in a shop and learn what a great inspection looks like. Discover the digital vehicle inspection and how to make it memorable. Practice strategies for maximizing repair orders and transforming routine inspections into opportunities for proactive maintenance and customer engagement.

Front Counter Service Process

Learn about the service process at the front counter; you’ll cover seamless client interaction, efficient technician coordination, and impeccable vehicle delivery. Learn to guide every stage of the service process with finesse. Start by welcoming clients warmly and professionally, setting a positive tone for their experience. Then, ensure that vehicle handovers are not only punctual but also thorough, going above and beyond to exceed expectations.

Repair Diagnostics Charging

Discover the details of repair diagnostics charging, including level 1, level 2, and level 3. Gain a deep understanding of how diagnostic pricing works to make sure you’re making enough money while making customers feel good about the service they’re getting.

Vehicle Maintenance

Learn about vehicle maintenance and how to convince customers to invest in it. This includes knowing about both factory maintenance schedules and the maintenance schedules your shop offers. Understand the cost savings for customers who invest in maintenance and the importance of alignment services.

Personality Types and Communication

Learn about different personality types and their implications for effective service advising. Learn to tailor service approaches to diverse personalities and use the power of empathetic communication and rapport-building techniques to create lasting connections with customers.

Consultation Process for Auto Repairs

Understand the consultation process, from building rapport and understanding customer needs to articulating the benefits of recommended auto repairs and adeptly handling objections. Develop the confidence and expertise to guide customers through the decision-making process with clarity, empathy, and persuasive communication.

Role-Playing Exercises

Engage in immersive role-playing exercises designed to simulate real-world service scenarios and sharpen your consultation processes and objection-handling skills. Benefit from practical, hands-on learning experiences that empower you to apply theoretical knowledge in dynamic, interactive settings, fostering confidence and competence in your service advising capabilities.

Our Level 1 training course equips service advisors with the tools they need to understand the evolving automotive landscape, serve customers effectively, increase sales, and enhance overall shop performance.

About Your Coach, Alan Beech:

With over 45 years of experience in the automotive industry, Alan Beech is a seasoned expert and successful shop owner. As the proud owner of Beech Consulting, Alan has trained OE dealerships, corporate groups, and independent shops, helping them achieve unprecedented success.

Alan’s passion for coaching shines through in his dedication to helping shop owners and their staff realize their full potential. His advice for coaching? Take yourself on! Engage in learning opportunities that invigorate your business and enhance your quality of life.

Are you ready to elevate your service advising skills and take your shop to new heights? Join Beech Consulting in Halifax, NS today and unlock your full potential. For more information, contact us by phone or Schedule an appointment.

Our Customer Reviews

I just completed my Level 1 with Alan, and I was thoroughly impressed. His exceptional attention to detail, combined with his ability to keep the entire group engaged from start to finish, made the experience both enjoyable and highly informative. Alan’s teaching style strikes the perfect balance between professionalism and approachability, which really set this training apart!

Riley-lyons43 k Aug 8, 2025

Very informative, helping change a mindset in service shop when coming from the dealership mindset

Wildcast Podcast Aug 8, 2025

Great experience and a phenomenal course. Definitely recommend!

Mycah Chattley Aug 8, 2025

We recently completed the Level 1 Service Advisor Training with Alan, and I couldn’t be more impressed. The training was practical, relevant, and full of real-world strategies that we could implement immediately. Alan has a deep understanding of the challenges service advisors face and delivers the content in a clear, engaging way. He didn’t just talk theory—he broke down the sales process, customer communication, objection handling, and quoting strategies in a way that made sense for our shop. His focus on building trust with customers and maximizing every opportunity at the front counter has already started making a difference in how our advisors approach their roles. What really stood out was how invested he was in our success. Alan took the time to answer questions, adapt the training to our team’s experience level, and gave us actionable takeaways we’ve started using right away. Highly recommend this course for anyone looking to strengthen their front-end team and increase shop performance from the first point of contact.

Edmonton Chassis Jun 6, 2025

(Translated by Google) Very nice content and dynamic exercises and comprehensive content. A must-do for all technical advisors. (Original) Très beau contenu et des exercices dynamiques et un contenu complet. À faire pour tous les conseiller technique

Mario Comtois Jun 6, 2025

Crème of the crop! You will guarantee your business will grow working with Alan and the team. Technical expertise is relatively easy to get, but this is that combined with the humans, service and sales side - you won’t find it anywhere else.

Troy Treleaven Jun 6, 2025

excellent information and guidance can always learn more to better business. thanks Allan

Jay Perkins Apr 4, 2025

Advisor Training - Alan and Alyssa provide excellent customer service education that is relevant to anyone in the automotive repair sector. The class has an upbeat, hands-on approach that provides good techniques, templates and take home information that will help excel your customer service. Highly recommended.

Lori Wainwright Apr 4, 2025

Information was great and course was very engaging.Learned some new skills that I look forward to bringing back to the shop and using daily. Thank you

Nicole Wallischek Apr 4, 2025

Alan is an amazing coach. Really cares about your success in business or even in your personal life. The customer experience workshop is great for team building and improving the overall customer service experience at your business. Highly recommend

Ben Tamming Feb 2, 2025

Had the privilege of attending the Customer Service Experience class with my team. Allan and Alysa deliver this impactful training with such enthusiasm and passion. Personally I found the experience revolutionary in how we can approach our clients needs and beyond. I highly recommend this class to everyone and their team.

Kevin Graves Feb 2, 2025

If you want to take your shop to the next level then this is the right place for you. I wish I had this 10 years ago thank you to the beech team.

tyler Smith-santana Feb 2, 2025

Excellent CX training, so much information packed into 2 days! We've definitely gone back to the shop with new tools to better care for our Clients. Thanks Beech Consulting team! Highly recommend.

Ceilidh Comstock Feb 2, 2025

Our automotive repair shop did CX Training with Beech Consulting. Alan and Alysa did a fantastic job of leading the course and keeping everyone involved. Our team is confident that what we learned will have a positive impact on our Automotive Repairs shop customer experience.

James Elzinga Feb 2, 2025

Our team spent the weekend with Alan and Alysa at customer experience training. Excellent trainers with great content. We will be taking our customer experience to the next level!

Jeff Hutten Feb 2, 2025

CX training was awesome! So informative and engaging. Made it easy to become empowered. Excited to take my learnings back to the rest of the team.

Jessica Milton Feb 2, 2025

Thank you for the dedicated and engaging CX training that will give our shop tools to move forward!

shawn Stewart Feb 2, 2025

Excellent Cx training for our entire shop. Engaging for our entire team at True-Centre Auto Service in North Bay

Neil Cosman Feb 2, 2025

CX training

Caleb Kierstead Feb 2, 2025

Alan's courses are outstanding! As someone who struggles with sitting through long classes, I truly appreciated how engaging, interactive, and enjoyable the training was. The management and communication skills I gained have been incredibly practical and easy to apply in both professional and everyday situations. I highly recommend this course to anyone looking for valuable, real-world skills.

Will Fitzpatrick Feb 2, 2025

My team and I recently had the opportunity to participate in a training program offered by Beech Consulting, specifically designed for the automotive industry. It was one of the most enjoyable and engaging training experiences I’ve ever had. The process and materials were executed flawlessly, and our entire team found the sessions both insightful and enjoyable. You couldn’t ask for a better training experience. I’ve never left any program feeling as refreshed and excited to implement the new skills and knowledge we gained. We can’t wait to take any future courses they offer!

Done Right AutoCare Feb 2, 2025

Alan is very passionate about helping owners achieve their goals and succeed. I would highly recommend both his Service Advisor Level 1&2 to any owner new or even if they have been in business for sometime. Very knowledgeable group of people striving to better businesses for others!

Becky Graves Feb 2, 2025

Alan is simply one of the best when it comes to Automotive business coaching and mentor-ship! We have been involved with Alan for 8 years now and we have seen tremendous growth during this time and the resources provided and the insights that we have received have undoubtedly helped to grow our business! We are very thankful for his coaching as well as the performance group shop owners that we continue to work with via his leadership!

Robert Hutten Jul 7, 2024

⭐⭐⭐⭐⭐ I’ve been a client of Beech Consulting for 10 years, and I can confidently say that my business success is largely due to Alan's guidance. His emphasis on openness and exceptional customer service truly sets him apart. Alan's philosophy of ensuring that everyone wins has fostered a collaborative atmosphere that has benefited my business immensely. Beyond the professional relationship, Alan has become a close friend. His support has not only helped my business grow but has also contributed significantly to my personal development. I can't recommend Beech Consulting enough for anyone looking to elevate their business while fostering meaningful relationships. Thank you, Alan!

downtownauto11 Sep 9, 2024

Wow what can I say… Alan has been a mentor to me and my business for 10 years now with regular monthly coaching sessions setting goals and reaching them regularly has been a game changer for my bottom line. When we were introduced I was working very hard and long hours with out the results at the end of the year. Together we started a journey with training, Industry leading insight, a sold process was developed and targets were set for success I have steadily climbed to the top 10% percent of my industry in Sales , Profits and Customer Service Thank you Alan Jamie Barker

Jamie Barker Aug 8, 2024

We have been working with Alan for more than two years now, and we are so thankful for the positive support and results we have experience. I recommend Alan to any shop owner looking for a coach to help grow their business.

Ron Brouwer May 5, 2024

Thank you for the great training and the idea of taking a look at the industry from different points of view

Adam Urwin Apr 4, 2024

Very detailed, very friendly, very informative, would recommend to anytime looking to get into the industry

Christian fortino Apr 4, 2024

Very professional and pleasant

Jay Summers Apr 4, 2024

Been in a program with Alan for about 6 months now and as a shop owner, it's perhaps one of the best business decisions I made. His prior experience as a shop owner coupled with his easy accesibility make Alan great to work with

Armen J Apr 4, 2024

Highly highly recommend Alan as a coach and trainer. We joined a business group early on in our business shop ownership journey and he was instrumental in the success of our shop. He is a coach who leads with heart and integrity in all of his recommendations and it is very clear how much he truly cares for all of his clients. His service advisor training course is great for junior and senior advisors. If you are either just starting out, running a shop that is struggling for growth, or own a seasoned shop and looking to reach the next tier of growth Alan is the coach for you. Thank you for the great years of service Alan, look forward to many more!

Andrew Ackers Apr 4, 2024

Having sent my service advisors to the Beech Training, they have a better understanding of business operations. Customer satisfaction and communications have improved. Understanding how to manage the work dlow and shop will greaty benifit any operation. Thanks again .

Brock Hossack Apr 4, 2024

We have been working with Alan for a few years now and it has been great. You really dont know what you dont know until you get the support of someone as knowledgeable as Alan in how to run your buisness and not let your buisness run you. Id highly recommend alan to anyone that wants to grow their buisness and get support along the way.

dilraj sekhon Apr 4, 2024
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