Five Things That Will Change Your Automotive Business Forever

1. Specialize

• Make your shop different
• Get the training
• Increase your prices
• Look for new services/opportunities

2. Understand your Key Performance Indicators

• Give customers extra value
• Be part of a forum group
• Get a business coach
• Understand your KPI and monitor them regularly
• Every staff should have KPI that they are responsible for
• 3. Give customers extra value

Wash cars

1. Offer a shuttle service
2. Offer a towing program
3. Offer a rewards program
4. Offer Tire storage
5. Showroom coffee/internet/comfortable lounge
6. Have customer appreciation days

4. Be proud of your store and make it shine

• Make sure it is as clean as possible
• Paint every corner regularly
• Set up regular routines for maintenance
• Look at your store from a customer’s point of view

5. Invest in your staff

• Regular training
• Pay your staff well
• Build from the ground up
• Have a major event
• Have incentive based pay at all levels
• Have a hierarchy that lower levels can aspire to