Five Things That Will Change Your Automotive Business Forever

Beech Consulting provides tips on five areas to focus on in order to make positive changes to your automotive business and grow your profit.

1. Specialize

  • Make your shop different
  • Get the training
  • Increase your prices
  • Look for new services/opportunities

2. Understand your Key Performance Indicators

  • Give customers extra value
  • Be part of a forum group
  • Get a business coach
  • Understand your KPI and monitor them regularly
  • Every staff should have KPI that they are responsible for
  • 3. Give customers extra value

Wash cars

  1. Offer a shuttle service
  2. Offer a towing program
  3. Offer a rewards program
  4. Offer Tire storage
  5. Showroom coffee/internet/comfortable lounge
  6. Have customer appreciation days

4. Be proud of your store and make it shine

  • Make sure it is as clean as possible
  • Paint every corner regularly
  • Set up regular routines for maintenance
  • Look at your store from a customer’s point of view

5. Invest in your staff

  • Regular training
  • Pay your staff well
  • Build from the ground up
  • Have a major event
  • Have incentive based pay at all levels
  • Have a hierarchy that lower levels can aspire to
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