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1. Specialize
- Make your shop different
- Get the training
- Increase your prices
- Look for new services/opportunities
2. Understand your Key Performance Indicators
- Give customers extra value
- Be part of a forum group
- Get a business coach
- Understand your KPI and monitor them regularly
- Every staff should have KPI that they are responsible for
3. Give customers extra value
- Wash cars
- Offer a shuttle service
- Offer a towing program
- Offer a rewards program
- Offer Tire storage
- Showroom coffee/internet/comfortable lounge
- Have customer appreciation days
4. Be proud of your store and make it shine
- Make sure it is as clean as possible
- Paint every corner regularly
- Set up regular routines for maintenance
- Look at your store from a customer’s point of view
5. Invest in your staff
- Regular training
- Pay your staff well
- Build from the ground up
- Have a major event
- Have incentive based pay at all levels
- Have a hierarchy that lower levels can aspire to
